One of the most exciting features in the (distant future) release of Android M is the upgraded version of Google Now. It’s built to understand context better than before. I just got a quick look at it on a Googler’s Nexus 5, and while this was obviously a demo, I’m cautiously optimistic about it.
The first scenario we were showed is when somebody emails you about seeing a movie. You just Long-press the home button and Now on Tap pulls up contextually relevant apps. You can see above, someone mentioned Pitch Perfect 2 in an email, Now understand that that’s a movie, and apps like YouTube, IMDB, and Flixter automatically pop up. This is nice for app developers, too, because they just have to index their app correctly and it will pop up more often on people’s phones, giving them more exposure.
Again, this was pretty walled-in and I’m sure they made sure these example would work before they showed it to reporters, so this is in no way a review or a report on how it’ll work in the real world. That said, it certainly has the potential to save a lot of time and clicking. And as our friend Damon from Jalopnik notes, it can’t come to Android Auto fast enough. Agreed.